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Platform Duty to Tackle Harmful Deepfakes

An Act to provide for the regulation of the online use of deepfakes and for related transparency measures

Summary

The bill creates a legal framework to regulate the online use and spread of AI-generated deepfake images, audio, and video to protect individuals from significant psychological, reputational, and economic harm. It requires online platforms and undertakings to build processes to detect deepfakes, clearly label them, and remove those that may cause significant harm as soon as feasible. Operators must keep records demonstrating compliance and face administrative monetary penalties for violations, with potential personal liability for directors and officers who participate in violations. Enforcement is administrative (not criminal), with regulations to define penalty ranges, defences, appeals, and compliance agreements.

  • Applies to online undertakings and internet platforms, including social media services accessible in Canada
  • Defines “deepfake” and “significant harm,” and mandates user reporting mechanisms
  • Imposes duties to identify, clearly label, and remove deepfakes that may cause significant harm
  • Requires record-keeping and allows regulations to set detailed compliance standards
  • Establishes an administrative monetary penalty regime and potential director/officer liability; violations are non-criminal

Builder Assessment

Abstain

Principles Analysis

Canada should aim to be the world's most prosperous country.

Protecting people from fraud and identity theft can support trust in digital markets, but broad new platform obligations may increase costs and dampen growth in Canada’s digital sector; net prosperity impact is unclear.

Promote economic freedom, ambition, and breaking from bureaucratic inertia (reduce red tape).

The bill imposes new detection, labeling, removal, and record-keeping duties on virtually all platforms, backed by penalties and director/officer liability, increasing compliance burden and regulatory risk.

Drive national productivity and global competitiveness.

Open-ended standards like “reasonable steps” and “may cause significant harm” could force costly monitoring and over-removal, disadvantaging Canadian startups versus global incumbents with larger compliance teams.

Grow exports of Canadian products and resources.

The measure does not target export growth; any effects on digital content exports are indirect and uncertain.

Encourage investment, innovation, and resource development.

Broad obligations and personal liability for officers may chill AI, media, and platform investment in Canada unless narrowed with clear defences, safe harbours, and size-based thresholds.

Deliver better public services at lower cost (government efficiency).

Using administrative monetary penalties can be more efficient than criminal enforcement, but the bill likely requires new oversight capacity and reporting burdens; net efficiency is uncertain.

Reform taxes to incentivize work, risk-taking, and innovation.

No tax provisions are included.

Focus on large-scale prosperity, not incrementalism.

The bill addresses online harms through targeted regulation rather than a broad economic growth strategy.

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PartyMember of Parliament
StatusOutside the Order of Precedence
Last updatedN/A
TopicsTechnology and Innovation, Social Issues
Parliament45